In order to secure steady sales amidst the rippling effects of the recession, it is necessary to acquire new customers and hold on to regular customers. One way to keep a hold on regular customers is to differentiate your business from other companies by promoting its strengths.
Putting your company's service menu and other information in an easy to understand form will help build trust and place your customers at ease. Skillful use of promotional products is essential for acquiring new customers and keeping a hold on regular customers. One small business card or one heartfelt promotional letter is all it takes to begin forming a relationship between your company and the customer.